Generative AI is fundamentally reshaping GTM strategies, offering unprecedented opportunities for efficiency, personalization, and agility. This white paper synthesizes insights from industry research to outline its transformative impact and actionable implications for businesses.
Generative AI_ A Tectonic Shift for GTM (pdf)
DownloadGTM is not a marketing problem. It’s not a sales initiative. It’s not a campaign. It is the system that determines how your company creates, captures, and delivers value. To build a company that scales predictably and efficiently, CEOs must lead GTM as a transformational process—not a one-time strategy.
There are many different ways you can bring your products and services to the market. Our research has identified six core approaches, which we call Go-to-Market (GTM) Motions.