About Us
Dave Babst, President + Co-Founder
David Babst is an accomplished business leader and entrepreneur who thrives at the intersection of digital technology, data-driven strategies, and transformative customer experiences. With over 25 years of applied expertise, he has a proven track record of driving growth for companies through innovative go-to-market approaches, strategic partnerships, client centric strategy design, and consultative solution selling.
As Co-founder and President of DNA Business Consulting, David specializes in helping early-stage and middle-market technology and professional services firms accelerate revenue attainment, digital transformation, and sustainable scale. His multifaceted background spans entrepreneurial startups, high-growth businesses, SaaS platforms, performance marketing, user experience research, and digital analytics.
David has held executive leadership roles at prominent digital agencies and technology companies, including Level Agency, Othot, NetElixir, AnswerLab, and Performics (Publicis Groupe). His results-driven mindset has consistently delivered impressive outcomes, such as growing a $5M digital performance agency to over $25M in revenue, scaling a SaaS startup from $50K to $4M ARR, and contributing to over $10M in new sales pipeline development.
Central to David's approach is building high-performing teams, implementing robust processes, fostering strategic partnerships, and promoting a consultative selling model focused on delivering tangible value. His unique blend of strategic vision, financial acumen, and operational execution enables him to identify pragmatic solutions that expand into new offerings, markets, and revenue channels.
Beyond his professional endeavors, David is actively involved in his local Pittsburgh community, serving on the boards of Pittsburgh Area Community Schools (PACS) and the Mount Lebanon Soccer Association (MLSA). He holds a JD/MBA from the University of Pittsburgh, a BA from the University of Richmond, and executive education from Stanford University. David has also earned professional certifications in sales methodology, marketing analytics, customer success management, and design thinking.
With his extensive experience and passion for driving transformative growth, David is a trusted advisor and partner for companies seeking to unlock new possibilities and achieve sustained success in the digital age.
Amanda Babst, Co-Founder
Amanda Babst is an award-winning, high-impact executive with over 25 years of experience successfully growing revenue, improving customer satisfaction, and driving new business for financial services and technology companies. Amanda was recognized by the Pittsburgh Business Times as one of its 2021 “Women of Influence” in the Greater Pittsburgh Region. As Principal and Co-Founder of DNA Business Consulting, she leads a team focused on helping clients accelerate revenue attainment and scale their operations.
Amanda has a proven track record of implementing insightful, goal-surpassing strategies to transform organizations. She excels at leading client experience, capacity planning, and change management initiatives to optimize operations, efficiency, and overall performance. A collaborative mentor, she advises executives, clients, and staff while building long-term, trusting relationships.
Amanda's entrepreneurial mindset, coupled with her ability to inspire teams to achieve extraordinary outcomes, has driven remarkable results for her clients. This includes engagements that focused on sales strategy, acquisition preparedness, acquisition integration, client experience design, and enterprise client management.
Her extensive experience includes senior leadership roles at prominent firms like KeyBank and PNC (formerly National City Bank), where she earned recognition and a reputation for providing executive leadership in high-growth, mature, and emerging markets. She also held functional responsibilities for spearheading client experience strategies, market goal setting, and sales analytics. Her expertise and prior experiences led to enhanced business growth, surpassing profit plans, consumer banking, relationship management, revolutionary change management, and consultative sales.
Amanda holds an MBA from Case Western Reserve University and a Bachelor's degree from Wittenberg University. She has been honored as a Woman of Influence by the Pittsburgh Business Times and serves on a number of boards and community organizations including the American Heart Association of Western Pennsylvania and the Capital Campaign Committee for the Hill District CDC.
Certifications
